Family, friends, and supporters are rallying around Matt Rustad, better known as “Cowboy,” after a devastating ATV accident left him fighting for his life in Hennepin County, Minnesota. The crash happened on Saturday, October 3, 2026, and doctors at Hennepin County Medical Center rushed him into emergency brain surgery to try to save him.
Rustad’s family says he remains in critical condition. He is in a coma-like state as medical teams monitor him closely, waiting to see how his body responds in the days ahead. The uncertainty has shaken his loved ones, who are clinging to hope while facing the harsh reality of his injuries.
The accident has sparked an outpouring of support across the community. Friends, neighbors, and followers have flooded social media with prayers and messages under the hashtag #CowboyStrong. Many describe Rustad as a man who has always been there for others, and now they are determined to stand by him.
His wife Liz and their child have been surrounded by support, with people offering meals, donations, and words of encouragement. The family released a statement thanking everyone for the love shown during this difficult time, asking for continued prayers as they face the long road ahead.
Rustad’s connection to C&S Custom Calls has also drawn attention. The company emphasized that the accident was not hunting-related but made clear how central he has been to their work and community. “Matt has been the beating heart of C&S for a long time now,” the group said, acknowledging the uncertainty of his recovery.
Friends describe Rustad as hardworking and generous, someone who never hesitated to lend a hand. Stories of his kindness and loyalty have poured in, painting a picture of a man whose influence stretched far beyond his immediate circle. His accident has left a deep mark on everyone who knows him.
For now, the focus remains on his recovery. Doctors continue to monitor his condition, while the community rallies around his family. The message is simple but powerful: #CowboyStrong.
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